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Posts by category

• Category: Describe
  • Characterize your segments and adapt your strategy
  • Understand customer life cycle
  • Understand customer profiles with open data
  • Know your targets thanks to the persona
  • How to promote omnichannel?
• Category: Follow
  • Why evaluate your animation plan?
• Category: Map
  • The impact of competition on performance
• Category: Predict
  • Commercial pressure and marketing performance
  • How to fight against customer attrition?
  • Artificial Intelligence for more profitability
  • Coronavirus and digitalization
• Category: Segment
  • The transition matrix: a marketing strategic tool
  • Segmentation and targeting for a better animation
  • The different types of customer segmentation
  • Why segment your customers?
• Category: Target