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The transition matrix: a marketing strategic tool
It is essential to identify the segments to which your customers belong, in the long term it is even more relevant to analyze the transition matrix in ...
Segmentation and targeting for a better animation
When we talk about marketing targeting, the first driver we think of is segmentation. Given the current trends, these two subjects will most certainly ...
The impact of competition on performance
Deciding where to locate your next outlet is far from being an arbitrary and easy decision, especially when the area is competitive. Mapping offers ...
Characterize your segments and adapt your strategy
When developing your marketing strategy, it is essential to define your different segments in order to build a solid analytical base. When you ...
The different types of customer segmentation
RFM, relational, behavioral, there are many types of segmentation, many complementary methods at the service of marketing performance. Types of ...
Understand customer life cycle
Suspect, prospect, customer, it is now essential to master the customer life cycle or sales funnel to make your sales strategy profitable. What ...
Commercial pressure and marketing performance
Openers or non-openers? That is the question. One thing is certain: being able to better manage your commercial pressure is an undeniable asset for ...
How to fight against customer attrition?
The fight against customer attrition is a real problem for companies faced with customers who are still in their database but inactive. Inactive ...
Understand customer profiles with open data
Characterization data plays a key role in refining marketing strategy. However, this data is not always available, which is where Open Data comes ...
Know your targets thanks to the persona
Customization has become a must in marketing strategy. One of the first steps is to identify your personas in order to adapt your communication. ...
Why evaluate your animation plan?
The Sales Animation Plan is a strategic document that defines all the animation actions planned over a given period. The role of the sales ...
How to promote omnichannel?
The objective of the ominichannel analysis is to be able to follow the consumer throughout customer experience via different consumption channels. ...
Artificial Intelligence for more profitability
From its creation to today, Artificial Intelligence has become a powerful tool for marketing and CRM through the use of predictive models. The origins ...
Why segment your customers?
Dividing your customer file into homogeneous groups has many advantages in marketing efforts, segmenting your customers is therefore a key performance ...
Coronavirus and digitalization
Since customers have change their purchasing behavior, the coronavirus has forced us to review their consumption habits and has led to the ...
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