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transition matrix and segmentation of datacadabra

The transition matrix: a marketing strategic tool

It is essential to identify the segments to which your customers belong, in the long term it is even more relevant to analyze the transition matrix ...
datacadabra better animate your customers with targeting and segmentation

Segmentation and targeting for a better animation

When we talk about marketing targeting, the first driver we think of is segmentation. Given the current trends, these two subjects will most ...
datacadabra cartographie avec impact de la concurrence pour un nouveau point de vente

The impact of competition on performance

Deciding where to locate your next outlet is far from being an arbitrary and easy decision, especially when the area is competitive. Mapping offers ...
datacadabra caractériser ses segments

Characterize your segments and adapt your strategy

When developing your marketing strategy, it is essential to define your different segments in order to build a solid analytical base.  When you ...
datacadabra les différents types de segmentation

The different types of customer segmentation

RFM, relational, behavioral, there are many types of segmentation, many complementary methods at the service of marketing performance. Types of ...
datacadabra comprendre le cycle de vie client

Understand customer life cycle

Suspect, prospect, customer, it is now essential to master the customer life cycle or sales funnel to make your sales strategy profitable.  ...
datacadabra gérer sa pression commerciale pour plus de performance marketing

Commercial pressure and marketing performance

Openers or non-openers? That is the question. One thing is certain: being able to better manage your commercial pressure is an undeniable asset for ...
datacadabra comment lutter contre l'attrition client

How to fight against customer attrition?

The fight against customer attrition is a real problem for companies faced with customers who are still in their database but inactive.  ...
datacadabra connaitre le profil de ses clients grâce à l'open data

Understand customer profiles with open data

Characterization data plays a key role in refining marketing strategy. However, this data is not always available, which is where Open Data comes.& ...
datacadabra mieux connaitre ses cibles avec les persona

Know your targets thanks to the persona

Customization has become a must in marketing strategy. One of the first steps is to identify your personas in order to adapt your communication.; ...
datacadabra comment favoriser l'omnicanalité

How to promote omnichannel?

The objective of the ominichannel analysis is to be able to follow the consumer throughout customer experience via different consumption channels. ...
datacadabra améliorer sa rentabilité grâce à l'intelligence artificielle

Artificial Intelligence for more profitability

From its creation to today, Artificial Intelligence has become a powerful tool for marketing and CRM through the use of predictive models. The ...
datacadabra segmenter ses clients pour quoi faire

Why segment your customers?

Dividing your customer file into homogeneous groups has many advantages in marketing efforts, segmenting your customers is therefore a key ...
datacadabra coronavirus et digitalisation de l'économie

Coronavirus and digitalization

Since customers have change their purchasing behavior, the coronavirus has forced us to review their consumption habits and has led to the ...

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