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How has PlayBac Presse optimized the creation of its scores and targeting?
Our customers testify – Florence Vadivelou: Marketing Product Manager How did you come to work with datacadabra? In 2022, following the end of the collaboration with our ...
The passage matrix: a strategic tool for fine-tuning your strategy
It is essential to identify the segments to which your customers belong, in the long term it is even more relevant to analyze the transition matrix in order to improve your ...
Segmentation and targeting: keys to customer motivation and loyalty
When we talk about marketing targeting, the first driver we think of is segmentation. Given the current trends, these two subjects will most certainly be at the forefront of the ...
The impact of competition on store performance and growth
Deciding where to locate your next outlet is far from being an arbitrary and easy decision, especially when the area is competitive. Mapping offers real opportunities for ...
Characterize your segments and adapt your marketing strategy
When developing your marketing strategy, it is essential to define your different segments in order to build a solid analytical base. When you want to optimise your marketing ...
Segmentation methods for improved marketing performance
RFM, relational, behavioral, there are many types of segmentation, many complementary methods at the service of marketing performance. Types of segmentation for differentiated ...
Optimizing sales strategy through the customer lifecycle
Suspect, prospect, customer, it is now essential to master the customer life cycle or sales funnel to make your sales strategy profitable. What is the customer life ...
Manage sales pressure to enhance and optimize your campaigns
Openers or non-openers? That is the question. One thing is certain: being able to better manage your commercial pressure is an undeniable asset for optimizing your results. ...
Customer attractiveness: how to combat inactivity and build loyalty?
The fight against customer attrition is a real problem for companies faced with customers who are still in their database but inactive. Inactive customers: customer attrition ...
Understand customer profiles and behavior with open data
Characterization data plays a key role in refining marketing strategy. However, this data is not always available, which is where Open Data comes in. Build a lasting ...
Get to know your target audience better by creating insightful personas
Customization has become a must in marketing strategy. One of the first steps is to identify your personas in order to adapt your communication. Customization at the core of ...
The Sales Promotion Plan: Strategy and Actions to Follow
The Sales Animation Plan is a strategic document that defines all the animation actions planned over a given period. The role of the sales animation plan The sales ...
How to optimize omnichannel customer experience?
The objective of the ominichannel analysis is to be able to follow the consumer throughout customer experience via different consumption channels. Omnichannel: a change in behavior ...
Maximizing profitability and efficiency with Artificial Intelligence
From its creation to today, Artificial Intelligence has become a powerful tool for marketing and CRM through the use of predictive models. The origins of Artificial ...
Why and how can you segment your customers to boost performance?
Dividing your customer file into homogeneous groups has many advantages in marketing efforts, segmenting your customers is therefore a key performance factor. Why segment ...
Coronavirus and the Digital Transformation of the Economy
Since customers have change their purchasing behavior, the coronavirus has forced us to review their consumption habits and has led to the digitalization of brands in order to ...
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