The fight against customer attrition is a real problem for companies faced with customers who are still in their database but inactive. Inactive customers: customer attrition When you work on your animation strategy, you often find that you have to deal with a major problem: the inactivity of some of your customers. Indeed, as soon […]
Characterization data plays a key role in refining marketing strategy. However, this data is not always available, which is where Open Data comes in. Build a lasting relationship with a good knowledge of the customer thanks to the customer profile Knowing the customer profile is a key element to define your marketing and CRM strategy. […]