When we talk about marketing targeting, the first driver we think of is segmentation. Given the current trends, these two subjects will most certainly be at the forefront of the news in 2022. How can segmentation help you in your targeting? If we compare data exploitation to building a house, then customer segmentation will allow […]
Openers or non-openers? That is the question. One thing is certain: being able to better manage your commercial pressure is an undeniable asset for optimizing your results. From the consumer’s point of view, commercial pressure corresponds to the pressure felt by the customer due to the multiple solicitations he faces (emails, SMS, advertising banners, […]