When developing your marketing strategy, it is essential to define your different segments in order to build a solid analytical base. When you want to optimise your marketing and CRM strategy, you often start your customer knowledge work by implementing your analytical base. The first step is to characterize your segments by setting up a customer […]
Suspect, prospect, customer, it is now essential to master the customer life cycle or sales funnel to make your sales strategy profitable. What is the customer life cycle? The customer life cycle can be defined in different ways in marketing. Either a literal definition corresponding to the events that the customer will experience in his life […]
Characterization data plays a key role in refining marketing strategy. However, this data is not always available, which is where Open Data comes in. Build a lasting relationship with a good knowledge of the customer thanks to the customer profile Knowing the customer profile is a key element to define your marketing and CRM strategy. […]
Customization has become a must in marketing strategy. One of the first steps is to identify your personas in order to adapt your communication. Customization at the core of the marketing strategy When implementing customization actions in your marketing strategy, you must first improve your understanding of your different targets. In this case, the creation […]
The objective of the ominichannel analysis is to be able to follow the consumer throughout customer experience via different consumption channels. Omnichannel: a change in behavior linked to COVID The year 2020 was affected by the COVID epidemic that we all experienced. In this context, many customers have changed their consumption behaviors: change of brands, […]