The objective of the ominichannel analysis is to be able to follow the consumer throughout customer experience via different consumption channels. Omnichannel: a change in behavior linked to COVID The year 2020 was affected by the COVID epidemic that we all experienced. In this context, many customers have changed their consumption behaviors: change of brands, […]
From its creation to today, Artificial Intelligence has become a powerful tool for marketing and CRM through the use of predictive models. The origins of Artificial Intelligence When we think about Artificial Intelligence (AI), we can naturally think about great Science Fiction movies (the famous Terminator), innovations related to our daily life like the developments […]