Make the right offer

When you segment your customer file, you can create groups of customers with similar consumption profiles. In this context, the characterization of the different segments obtained will make it possible to define the products, offers, promotions, etc. to be prioritized segment by segment. This will enable the marketing plan and associated budgets (commercial investments, generosity, etc.) to be adapted to the different segments and customer profiles concerned. 

Then, we can Predict the future behavior or future needs of customers to offer them the products they are most likely to consume. With these different predictive models, we can define the probability that a customer will buy a given product. We can then offer them the product most suited to their needs at a given time!