Coronavirus and digitalization

Since customers have change their purchasing behavior, the coronavirus has forced us to review their consumption habits and has led to the digitalization of brands in order to become even closer to their customers.

The development of new digital channels

The coronavirus crisis has considerably reduced physical interactions between individuals. Physical stores have been directly impacted by the different measures taken in response to the health crisis. As a consequence, the brands have been thinking hard about the digitalization of their activity (acceleration of click and collect, delivery, drive,…).
In this context, it has also been necessary to rethink customer relations. 

How can you stay close to your customers when you can’t see them anymore with digitalization?

Here again, digital is the answer. On the condition that the relationship is individualized as much as possible. So no, we don’t believe in a real one to one marketing where each individual would benefit from a unique communication tool (just to follow the global performance of the actions, it would be complicated). On the other hand, a well thought-out one to few marketing can considerably increase your performance.

Sharpen your action plans and activate the right drivers.

The key is to activate the right customer knowledge drivers. Indeed, by crossing a customer segmentation with various scores, you can easily build your global strategy (see the diagram below). From this framework, we can adjust the action plans to have the most adapted communication to the different targets and thus be as close as possible to their concerns and needs. 

With datacadabra and our Segment module, building your segments and adapting your animation strategy is disconcertingly simple.

Want to know more? Do not hesitate to contact us or to ask for a demo of datacadabra.